We invite you to tell your love story…

Why do we do it?

“Jewelry is emotional. It’s a place, a feeling – a purpose. It showcases our commitments and tells our stories in a meaningful way. I founded I Forever Do as a way to bring my love of romance to the world through my timelessly elegant fine jewelry designs. Handcrafted in precious 14k White, Yellow or Rose Golds, and embellished with Conflict-Free Moissanite, my Engagement Rings and Wedding Bands for him and her, are heirlooms that last the test of time.”

Ken Alicea

I Forever Do Founder

What’s in a stone?

Super-brilliant, environmentally and human-friendly, Moissanite is a
sustainable and affordable alternative to Diamond.
We champion ethical jewelry practices and it’s our mission to offer exquisitely crafted jewelry and unmatched customer service while doing what we can to protect the planet.

Jewelry that endures like your love

We believe it's the little details that count. From shank thickness to the prong sturdiness, great care and precision goes into crafting every element of your
Engagement Ring or Wedding Band. Your ring is your enduring expression of your love, and we create bridal and
wedding jewelry with impeccable artistry and quality that lasts eternally.

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